Medium Design Collective is a design club at Cornell University with 4 subteams, each focusing on a different artistic medium. Initially, I was part of the Incubates team, which practices design research, prototyping, 3D art, laser cutting, and more. I was able to participate in 2 projects and exhibit my work in the College of Human Ecology Official galleries.

Now, I am part of the Praxis team through which I contribute to the brand development for a non-profit dance company in Central NY using Figma and Adobe Creative Cloud. We are designing and iterating from scratch on various marketing materials, including website design, posters, and social media content. I am also helping create a cohesive logo and branding guidelines to establish a unified visual identity. Currently, we are drafting the branding guidelines and logo ideas.

Tools: Figma, Adobe Illustrator & Photoshop, User Research, Client Relations, Brand Design