teks
a start-up that designed a protective shoe cover for track and field spikes. I helped contribute to the overall aesthetics by creating renderings and assisting with the CMF profiles. In addition to product design, I helped with the branding and graphic design. We are reaching out to manufacturers and testing the product with track athletes to refine the design and ensure performance quality.
Tools: Fusion 360, Adobe Photoshop & Lightroom, 3D Printing, Photography, Squarespace
the problem.
While sharp spikes are key to track athletes' success, it actually turns into a hazard when they are forced to traverse non-track surfaces. The lack of traction makes it difficult to walk. Exposed spikes make it dangerous to transport, damaging nearby objects such as laptops.
current solutions.
While there are alternatives around this issue, none of the current solutions are permanent or even safe.
our solution.
TEKS' patent-pending technology provides athletes with easy slip-on convenience, & one-size-fits-all design, and essential benefits like protection and comfort. With these features, athletes can confidently focus on their competition.
CAD models, renders, & drawings
brand design
Similar to Nike, we wanted a sleek logo and font. We explored Sans Serif fonts and logos that mimicked the shape of our product. However, it is always a struggle of ensuring the logo stays simple and eye-catching.
packaging design
We wanted our brand to be clearly reflected in the packaging. We chose raw, textured cardboard to emphasize sustainability and a natural, unpolished aesthetic.
photoshoots